Note: Includes photo enclosures of 2018 directory cover; photo of Brent Cooper at convention
Lowcountry Phone Directory wins 6 national awards; Cooper selected to ADP board
BEAUFORT, SC, May 7, 2018 — The Lowcountry Phone Directory won six awards in a national Yellow Pages competition, and publisher Brent Cooper was named to the Association of Directory Publishers board of directors during the trade group’s recent annual convention in Salt Lake City.
The Lowcountry Phone Directory is published by Lady’s Island-based CPC, which Cooper owns and operates.
“We work hard to produce a quality phone book for our readers and our advertisers,” Cooper said. “We get great feedback from them, and that will always be the best reward, but it’s gratifying to be recognized by an industry organization, too. I couldn’t be more proud of our staff.”
The 2017 edition of the phone book — the company’s 24th — won six ADP Gold Book Awards:
● 1st place: Excellence in Directory Ad Effectiveness, Design and Print (Kinghorn Insurance advertisement). The advertisement contained a trackable phone number — similar to a URL shortener that allows its creator to track internet traffic — that was used more than 1,200 times.
● 1st place: Excellence in Cover Design and Art-Product Branding (cover by Eric Horan and Phillip Heim);
● 2nd place: Excellence in Television Advertising (WHHI commercial);
● 2nd place: Excellence in Marketing and Newspaper (“It’s More Than a Phone Book,” published in the Island News);
● 2nd place: Excellence in Print Directories (50,001-100,000 distribution);
● 3rd place: Excellence in Cover Design and Art-Print (cover design by Phillip Heim).
“CPC’s Gold Book Awards are truly an accomplishment and honor,” said Cindi Aldrich, ADP president and CEO. “This annual competition celebrates a tradition of 20-plus years that recognizes the innovative directory covers, creative advertising campaigns and the mobile and online content that showcase the strengths of the Yellow Pages industry.”
Cooper also was named to ADP’s board of directors during the convention.
The 2018 directory was mailed in March to customers in Beaufort, Jasper, Hampton and Colleton counties. It features community profiles, images by local photographers and an extensive newcomers guide. The cover features a photo taken by Heim and depicts a downed palmetto tree on the beach of Hunting Island after Hurricane Matthew.
Formed in 1898, ADP is the oldest international trade association representing the Yellow Pages industry. It includes members from the U.S., Canada and other nations. Its Gold Book Awards are a jury- and peer-voted recognition of outstanding Yellow Pages production and marketing.
LOWCOUNTRY PHONE DIRECTORY BY THE NUMBERS:
4: Tractor trailers needed to transport the press run of 91,000 phone books from the printer.
1935: The year Hunting Island, which is featured on the cover of the 2018 Lowcountry Phone Directory, became a state park. The barrier island in northern Beaufort County is the most-visited state park in South Carolina’s system and is a part of the ACE Basin estuarine reserve area.
18,195: Yellow-page listings in the 2018 Lowcountry Phone Directory.
64,121: White-page listings in the 2018 Lowcountry Phone Directory.
80,000: Households that are expected to receive the 2018 edition of the directory.
$100,000: Average sales revenue generated by $3,000 in Yellow Pages advertising, according to a January 2016 study by the CRM Associates research company, on behalf of the Association of Directory Publishers.
207,000: Population that receives the Lowcountry Phone Directory. The directory serves all of Hampton and Jasper counties, most of Beaufort County and a portion of Colleton County.
ABOUT CPC AND THE LOWCOUNTRY PHONE DIRECTORY
The Lowcountry Phone Directory is published annually and circulates 90,000 copies in Beaufort, Jasper and Hampton counties. The 2018 edition, printed by Fry Communications Inc., is the company’s 24th consecutive. The company is owned and operated by its founder, Beaufort native Brent Cooper.
The cover of the 2018 Lowcountry Phone Directory features a photo of a beach scene at Hunting Island State Park — a palmetto tree downed by Hurricane Matthew. It was shot by Phillip Heim and picked after a contest that drew hundreds of entries from 19 professional and amateur photographers.
Brent Cooper of CPC Yellow Pages accepts the first-place award for Excellence In Cover Design at the recent ADP Publisher’s Convention in Salt Lake City, Utah. The covers were produced by local photographers Phillip Heim and Eric Horan over a three-year period, 2016 to 2018.