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Local Data Hub: The Future of SMB Websites

Tuesday, July 24th, 2018 | 2 pm – 3 pm EDT

Presented by:
Matt Matergia, Director of Business Development
Mono Solutions

Matt Matergia heads up business development for Mono Solutions in the Americas. With nearly a decade of experience in the local and digital media industry, Matt focuses on helping our partners find success in the marketplace from a holistic vantage point. Matt has years of hands-on experience with the challenges companies face when selling digital services and technology to SMBs from working with some of the biggest names in local and digital media like Dex Media (now DexYP) and Location3 Media. When not in the office, travelling, or enjoying the Rocky Mountains, Matt helps with strategic planning as a Board member of non-profit, Broadleaf Health and Education Alliance.

SMB Websites Drive Consumer Behavior, Support Search, Inform Strategies & More

Websites are the original digital marketing platform for small businesses (SMBs). But today their relevance is being questioned amid the dominance of Google and Facebook and a few others. This black and white, either-or thinking is flawed.

An SMB website is a “hub” for local business data, supporting search engines, virtual assistants and third-party directories with authoritative content. Additionally, consumers rely on them on the path to purchase. However, most SMB websites fail to be effective as these “Local Data Hubs.”

The Local Data Hub concept envisions websites at the center of the local stack. This report explores the role and value of SMB websites, outlines the specifics of the Local Data Hub perspective and takes a look into the future of SMB websites.


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