Initiatives
Leadz™ PPC Program
Do you want to increase national sales revenue in your print Yellow Pages directories by creating another revenue stream that will generate more business without any additional work for your company?
Then what are you waiting for! Join the ADP Leadz™ Program today.
In today’s fast-paced marketing world, many national advertisers are gravitating towards the digital model by paying for leads. Known as performance-based advertising, this new marketing model is becoming the norm for national advertisers since many are not as willing to participate in subscription-based advertising without analytics.
The good news for Publishers is that advertisers will pay for a lead generated by a call from a dedicated phone number placed in the ad. This method often results in more money to the Publisher than if the advertiser would have paid for subscription advertising.
ADP is proud to offer the Leadz™ Service Bureau. This forward thinking initiative will perform as an extension of your staff by managing and processing performance-based programs allowing you to enhance your directories by expanding national brands and increasing your profits from a new revenue source.
ADP Leadz™ Pay-Per-Call Program
ADP’s Leadz™ Service Bureau has numerous national advertisers (and that number is continually growing), that eagerly want representation in your directories and they will pay handsomely for leads. With this performance advertising model, customers will call the unique phone number placed in the ad and your business will be paid for qualified leads; it’s as easy as that! The ADP Leadz™ Service Bureau will do all the work and your company will benefit from a quarterly check from the performance in your directories.
Please call 1-800-267-9002 if you have any questions about this business opportunity or would like to get started now. The good news for Publishers is that advertisers will pay for a lead generated by a call from a dedicated phone number placed in the ad. This method often results in more money to the Publisher than if the advertiser would have paid for subscription advertising.
Start Earning Money Today! Join the ADP Leadz Program.
Testimonial
“Pay Per Call has been a great addition to our revenue channel and we participate in many programs. In the first three quarters of 2015, it now represents 5% of our total national revenue and is growing each month. For one of our larger national clients, we approved a hybrid program that not only allowed us to retain 21% of our paid revenue, but also increased the advertiser’s spend by another 6%, in just 6 months, through PPC that continues to grow!”
Marty Norton, Eagle Publications
Top Revenue Accounts by Heading
*Data provided by Digital Marketing, Inc.
2018 Annual Convention
Interested in Donating Ad Space?
Visit the links below, become involved in the Donated Ad Program.
For more information please call 800.267.9002 or email info@adp.org
