Initiatives
Improving Through Initiatives
At the Association of Directory Publishers, we are constantly striving to transform and better ourselves, along with our members. We have taken up several initiatives to help our members and our community as a whole.
ADP Certification Programs
Trust is everything — and building it is imperative! This is why ADP developed their Trusted Local Certification programs. Explore how to become a Trusted Local Publisher™, Trusted Local Partner™ or Trusted Local Business™ today.
ADP Online Directory Optimization Services
When it comes to attracting search engines, businesses and consumers, quality matters! Our suite of services helping online directories includes audits, data cleansing, ongoing maintenance to ensure data integrity and much more.
SmartAds Sales Tool
SmartAds is a data-driven sales tool to help publishers sell larger print ads to advertisers. The tool combines the power of print directory ads with online discoverability for a better advertising experience.
Leadz™ Pay-Per-Call Program
Print directories can grow and attract advertisers they haven’t in the past with our Leadz Pay-Per-Call Program. Using a dedicated phone number, this program tracks which directory generated the call and pays the publisher. This means new revenue for everyone involved.
Advertising Revenue for ADP
Everyone loves a win-win-win! Publishers can grow underdeveloped headings in their print directories and help ADP to increase non-dues revenue by donating ad space in specific categories within members’ directories.
Localized Business Directories the ADP Way
Looking for a solution to build rural, suburban, metro or regional directories? Look no further than ADP. Our all-in-one directory solution makes it easy to build a powerful directory that will attract consumers, businesses and advertisers. Get started today!
Join our initiatives. Strive to be better.
