Yellow Pages Group launches the redesigned website based on local search by distance

Written by André Leblanc, Director, Marketing Communications of Yellow Pages Group

Montreal (Quebec), June 18, 2012 – Yellow Pages Group (YPG) today announced the launch of the new beta version of the website that proposes a brand new user experience based on the concept of “Life Around Me”. “Life Around Me” focuses on the user’s geographic location and life needs, within the context of a local search. From now on, consumers will benefit from a search by distance experience to save time and money while shopping locally.

As of June 18, Yellow Pages Group advertisers will gain additional visibility for free on Advertisers will benefit from a broader product set through Yellow Pages Group 360 Solution. This represents an added value to advertisers since they will garner a broader number of leads. The site will continue to evolve over time as new features based on the “life around me” concept will be added, creating an even richer, personalized user experience.

“The redesign of demonstrates Yellow Pages Group’s commitment to helping local businesses optimize their advertising investment by offering them greater visibility encouraging the local economy, said Nicolas Gaudreau, Chief Marketing Officer. The “Life Around Me” website complements our digital portfolio, offering local advertisers opportunities to help grow their business, and is further proof of our Company’s digital transformation.”

About Yellow Pages Group
Yellow Pages Group is a leading digital company in Canada. The Company serves approximately 340,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories,™, and™ The Yellow Media Inc. network of online properties reaches over 8 million unique visitors monthly.