Enid is one of the first communities to receive The Real Yellow Pages directory in its newly redesigned format

Through the November publication of the directory for Enid, the publisher and distributor, Print Media LLC, made improvements for both the consumer experience and for the businesses who advertise in the book, said Andrew Carlson, Print Media executive director of product management.

“We’re making the typeface bigger, and more readable — which has been a request of consumers in the past, and we’re trying to be responsive to that feedback. We’re also making The Yellow Pages content more colorful, so businesses will have more options to include color within their listings and their advertisements,” he said. Carlson said consumer feedback was the main driver in the redesign.