Integrity Marketing Solutions Acquires Simba

Stamford, CT (January 11, 2012) – Integrity Marketing Solutions announced yesterday the acquisition of Simba Yellow Pages, a preeminent leader for news and objective analysis in the Yellow Pages Directory Publishing and Directional Media market for more than 25 years.

“We believe we have a winning combination,” says Kyle Krull, President of Integrity Marketing Solutions. “Bringing Dave Goddard’s industry insight and leadership together with Integrity Marketing’s powerhouse media and marketing team gives the Yellow Pages industry an unparalleled ally in today’s challenging market environment.”

Dave Goddard, formerly Editor & Senior Analyst for Simba Yellow Pages, continues as the new Executive Vice President for IMS Local Search Authority.

The much anticipated 2012 Market Forecast is scheduled for release in March, and pre-sales will be available soon.