Sustainability Report 2012
In the 2012 Sustainability Report, conducted and produced by the Local Search Association, the industry publicly sets forth its environmental commitment, record, and objectives.
For the last two years the Local Search Association produced a Sustainability Report that has outlined the success at fostering a healthy environment by being sustainability leaders. ADP and LSA recognized that sustainability comprises several parts that must work in concert for all parties for sustainability to work.
The 2012 report shares not only the Vision and Model of Sustainability, but takes a look at calendar year 2011 from a production and recycling standpoint. The report concludes with a look at the print directory lifecycle, shares contributions to local economic security, and shares the commitment of sustainability for the future.
Reduce, Reuse, Recycle
This model holds that the most environmentally beneficial method of resource management is to reduce the demand on that resource i.e. source reduction. If we must use a resource in the production of our Yellow Pages, we should try to minimize the resource impact of manufacture as much as possible using recycled and sustainably harvested materials. At the end of Yellow Pages useful life, we should try to reuse that product. If we cannot reuse it, we should do our best to recycle that product into a new product that starts the cycle over again.