Larry Small

Larry Small, was the Director of Research at the Yellow Pages Association (YPA), where his responsibilities were to oversee and advise on all YPA research activities. Mr. Small has had over 30 years of industry experience, including posts at Leland Mast Directory Company, the American Association of Yellow Pages Publishers (AAYPP), the Yellow Pages Publishers Association (YPPA) and CRM Associates. Over his career, Mr. Small has been responsible for such diverse activities as research, communications, benchmarking, collateral materials, Marketing the Medium, industry speaking engagements and a variety of meeting and convention activities. His extensive knowledge of the Yellow Pages Industry has made him a popular presenter at seminars and conventions worldwide. Mr. Small received a Bachelor of Science degree in Business Administration from the University of California at Los Angeles and a Master’s degree in Business Administration from the University of Missouri at Columbia.