by Association of Directory Publishers | Oct 13, 2017
Director of Research Gold Book Award Judges Larry Small, was the Director of Research at the Yellow Pages Association (YPA), where his responsibilities were to oversee and advise on all YPA research activities. Mr. Small has had over 30 years of industry experience,...
by Association of Directory Publishers | Oct 13, 2017
President of CRM Gold Book Award Judges Dr. Dennis Fromholzer, president of CRM Associates, is the world’s leading researcher, expert, and speaker on Yellow Pages value. Dr. Fromholzer has analyzed results from over half a million separate Yellow Pages ads from around...
by Association of Directory Publishers | Oct 13, 2017
Consultant Gold Book Award Judges Joel Davis, a long-time consultant to the yellow pages industry, is currently a professor in the School of Journalism & Media Studies at San Diego State University. Joel’s teaching and research focuses on advertising...
