The Yellow recycling programme is back once again for the 17th consecutive year. Every autumn since 1999, Yellow previously known as Yellow Pages, recycles old copies of the printed book and distributes the new directory.
Yellow, collects 63,000 copies on average – these old directories are then shipped abroad for recycling. To date, the number of copies collected amount to 635,580 copies, which compares to 953 tons of paper saved.
This year, Yellow is going a step further. For every old directory collected for recycling purposes, 10c will be donated to Id-Dar tal-Providenza.
Yellow has been consistently recognised by Malta’s Cleaner Technology Centre for its efforts and accomplishments and has been awarded an honourable mention in the Environment Award for Industry in 2007 and 2009, together with a Conservation Award for Sustainable Development in 2011.
None of this progress would have been possible without the support of the Maltese and Gozitan public. With the joint effort of the brand and the public, Yellow aims to make the islands a cleaner place to live in by encouraging the recycling of the old directories. During the upcoming weeks, Yellow will be informing the public of the delivery of the new directory through the use of flyers. Both the directories and the flyers are printed on FSC paper, which is derived from 100 per cent managed forests.
Those wishing to support this initiative may leave their old directories on their doorstep and the company representatives will proceed with the collection on the date stipulated on the flyer. One can also find the dates of collection in their area at distribution.yellow.com.mt.
Should any copies be missed during collection, one may call on freephone 8007 2237 or contact the brand online via its Facebook page facebook.com/yellowmalta.
Yellow Pages (Malta) Ltd publishes over 180,000 Yellow, Discover Local print directories in Malta and Gozo, together with an online directory found at www.yellow.com.mt and smart phone apps available for iOS and Android devices.