September 13, 2012- Upcoming New Release: The Yellow Pages Evolution 2012
IMS/ Simba announces the upcoming release of a premiere market analysis: The Yellow Pages Evolution 2012 (Print to Digital. Incumbent to Independent). The YP Evolution report provides a clear understanding of current market conditions with projections through 2015. This exclusive perspective shows how yellow pages publishers must position themselves for future growth. To be released October 16, 2012.
The Yellow Pages Evolution 2012
Print to Digital. Incumbent to Independent.
The yellow pages industry, long dominated by incumbent publishers in both print and digital segments, is undergoing unprecedented changes in 2012 with no letup in sight for continued evolution over the next few years.
With a close look at the often unexpected twists and turns of many key players in the industry in the U.S. and Europe, IMS Local Search / Simba Yellow Pages will publish a premiere edition, The Yellow Pages Evolution 2012 (Print to Digital. Incumbent to Independent), an analysis of 2012 and projections outward to 2015.
Among the many rapid changes in the industry including AT&T’s divesture of a majority ownership of its print and digital yellow pages division and the merger of SuperMedia and Dex One into Dex Media, the independent movement, spawned in 1996 by the Telecommunication Act, is quietly yet firmly moving into parity with the telcos. And, achieving a majority share of the market is not out of the realm of possibilities.
Other key evolutionary events in Yellow Pages Evolution 2012 are:
- Financial institutions and investors worldwide demand more control including the normally staid U.K. where banks appear poised to seize control of hibu, the once powerful Yell Group;
- After months of negotiations Canada’s Yellow Media has recapitalized and the board reconfigured;
- Italy’s SEAT has successfully completed its financial restructuring;
- Europe is projected by IMS / Simba to top 60% of its directory revenue from online in 2013; is that the future for the U.S. or is Europe an isolated market?
- And, the U.S. yellow pages industry remains poised at the judicial gate as it awaits the outcome of the Seattle and San Francisco environmental lawsuits that may well change the entire structure of the yellow pages industry. What is the cost to the industry and in what form could it survive in the event of a negative ruling?
Also included in Yellow Pages Evolution 2012 is the state of the online yellow pages industry and an overview of the top 20 metro markets and the impact on the industry. The report provides a clear understanding of current market conditions and an exclusive perspective on how yellow pages publishers need to position themselves for future growth.
The report includes growth rates, forecasts, company information, revenues and key executives.
The YP Evolution Report will be released for sale on October 16, 2012.