Dear ADP Publishers,

I would like to re-introduce the ADP Donated Ad Program to all of our Publishers who are not currently enrolled and to those who may only be participating in one program.

What the Donated Ad Program provides is a “win-win” solution for both ADP and Publishers. Each participating publisher member; if willing, agrees to donate ad space in a select number or all of its directories. The victory for your company includes the opportunity to possibly expand several underdeveloped headings while ADP wins by building non-dues revenue. This in turn enables us to create new products and offer additional services to you as members, ensuring the possibility for ADP to operate with a no dues increase. Down the road, ADP hopes to share revenue with the publishers in the Donated Ad Program, but this will require that the majority of publishers participate in the project.

At the present time ADP has over 600 participating Directories in the Donated Ad Program!

ADP is in a contractual agreement with Symphony Marketing, a third-party consultant that works with ADT Security and Senior Life Insurance. The program specifies that with a publisher’s donated ad space, ADP will receive revenue from every contact generated by a unique toll-free number, URL or mobile application.

The applicable primary headings for ADT Security are:

  • Burglar Alarm
  • Security Control
  • Security Guard

The applicable primary headings for Senior Life Insurance are:

  • Day Care Center – Adults
  • Funeral Directors
  • Hearing Aid
  • Insurance
  • Nursing Homes
  • Retirement and Life Care
  • Senior Citizens
  • Wheel Chairs

Similar to Symphony, ADP also has a contractual agreement with The publisher’s donated ad space will be under the classification Florists plus one additional display advertisement under one or more of the following complementary classifications:

  • Funerals
  • Gifts
  • Hospitals

Enrollment Forms: Please complete the appropriate Donated Ad Program form and return it to ADP Headquarters.

Mail: 116 Cass Street, Floor 2R, Traverse City, MI 49684

I hope you agree that this is a “win-win” for our members and ADP. We look forward to processing your enrollment form(s) and help you get started. If you have any questions, please contact me at 248.705.4770 or

This is a tremendous opportunity for ADP to continue ‘help us help you’. Because of the power of the Yellow Pages, our association is in a unique position to generate these non-dues revenues. Your participation in the Donated Ad Program will continue to make your ADP membership even more valuable and will ensure the viability and future of your association.


Cindi Aldrich, President and CEO, ADP - Signature
Cindi Aldrich

President and CEO