I would like to re-introduce the ADP Donated Ad Program to all of our Publishers who are not currently enrolled and to those who may only be participating in one program.
What the Donated Ad Program provides is a “win-win” solution for both ADP and Publishers. Each participating publisher member; if willing, agrees to donate ad space in a select number or all of its directories. The victory for your company includes the opportunity to possibly expand several underdeveloped headings while ADP wins by building non-dues revenue. This in turn enables us to create new products and offer additional services to you as members, ensuring the possibility for ADP to operate with a no dues increase. Down the road, ADP hopes to share revenue with the publishers in the Donated Ad Program, but this will require that the majority of publishers participate in the project.
At the present time ADP has over 600 participating Directories in the Donated Ad Program!
This is a tremendous opportunity for ADP to continue ‘help us help you’. Because of the power of the Yellow Pages, our association is in a unique position to generate these non-dues revenues. Your participation in the Donated Ad Program will continue to make your ADP membership even more valuable and will ensure the viability and future of your association.
President and CEO