Digital and directory advertising firm DAC Group said Monday that it plans to add 20 people to its downtown Rochester offices by year’s end.
DAC, which started in Toronto, purchased Rochester firm Hutchins/Young & Rubicam Inc. in 1997. DAC currently employs roughly 30 locally, and also has offices in Canada, Cleveland, New York City and Kentucky.
Mike Giamprini, general manager of the the DAC Group Rochester office, said Monday the firm is looking to hire primarily sales and account management personnel
— all full-time salaried jobs — as its digital services such as search engine optimization and search engine marketing have been growing rapidly. DAC’s traditional business was advertising in directories such as the Yellow Pages. “We still do a lot of work in the Yellow Pages world,” Giamprini said.