Jamaica Yellow Pages Foodie Seminar
On November 2 and 10, the Jamaica Yellow Pages (JYP) conducted two restaurant business seminars to share strategies with restaurant owners to help them grow their businesses. The first seminar was held at the Spanish Court Hotel in Kingston and the second in Montego Bay at the Wexford Hotel.
The seminars focused on digital marketing solutions for the food-service industry as well as improving the customer experience in the industry.
Presenter Rasheed Girvan, digital manager for the JYP, shared that a staggering 80,000 searches are carried out per month on Google by persons in Jamaica in search of places to dine on the island. This fact compounds the reality that if restaurants do not have an online presence, they are limiting the potential opportunities to increase their profits.