App Express offers publisher partners an advanced mobile solution that expands their digital offerings and helps their customers build loyalty and increase efficiencies with mobile apps.

AUSTIN, Texas – March 19, 2012

App Express today announced a partner agreement with User Friendly Media to resell its affordable mobile app builder that enables small and medium-sized businesses to engage customers and grow their businesses with powerful mobile apps. App Express is designed to solve the hard business problems for SMBs, such as payments, appointment scheduling, messaging and marketing with coupons, deals and social sharing.

Through this agreement, User Friendly Media will offer the App Express platform to its 30,000 advertisers, helping them to tap into the growing opportunity for SMBs to build customer loyalty with local mobile consumers.

“App Express is the ideal extension of our digital offerings,” said Bruce Howard, chief executive officer, User Friendly Media. “We’re thrilled to be able to deliver such a robust and sophisticated mobile solution to our customers at an incredibly affordable price. We anticipate a tremendous response from our customers, who are looking for ways to engage local consumers through mobile.”

“We are delighted to welcome User Friendly Media as an App Express reseller,” said Mary Beth Brendza, chief executive officer, App Express. “We understand the needs of SMBs as well as the goals of our partners. App Express enables our partners to differentiate with an advanced mobile solution that gives their customers mobile apps that are highly relevant to their business needs.”

App Express features include:

  • Appointment scheduling – display availability and schedule appointments
  • Payments – invoice and receive payments on the go
  • Messaging – connect with customers in real time
  • Sharing – share app with friends and followers on Facebook and Twitter. Engage users to “follow” your business on Twitter and “like” your business on Facebook
  • Deals – engage customers with loyalty and couponing system
  • Information – provide essential contact information and menu of services
  • One-page, mobile-optimized website – the most important “on-the-go” contact information to promote app discovery by directing the user to download the app
  • For iOS and Android platforms

Additional features planned for future releases of App Express include HTML5-based web apps and a location-based feature for finding App Express business apps in a consumer’s local area.

App Express is available direct to SMBs at or through a network of white-label providers and resellers like User Friendly Media. App Express positions partners for success with a dedicated account manager, priority customer support and a range of sales, operations and marketing resources.

App Express will be exhibiting its platform at this week’s ADP Annual Convention & Partners Trade Show in Frisco, Texas. Publishers may visit booth 16 for a demonstration of the platform and to learn more about App Express partnering opportunities.

About User Friendly Media ( )

User Friendly Media’s mission is to connect buyers and sellers by putting local businesses at consumers’ fingertips. The User Friendly Media portfolio consists of 36 directories and 30 community websites across eight states. The User-Friendly Phone Book is currently the fourth largest independent phone book publisher in the U.S. User Friendly Media’s, one of the fastest growing local business directory website platforms in the country, is filled with enhanced local business profiles, online coupons and everything local citizens need to discover what is happening in their communities.

About App Express (

App Express was founded in 2011 by a team of tech-savvy small-business experts to bring the power of mobile apps to small and medium-sized businesses. The company’s affordable, do-it-yourself mobile app building solution quickly and easily creates professional, sophisticated apps that solve the hard problems SMBs encounter, such as payments, scheduling, couponing/deals and messaging. Mobile apps from App Express enable SMBs to open a direct channel of communication with customers to build loyalty, increase efficiency and grow their businesses. App Express is available direct to SMBs at or through a network of resellers and white-label providers. The start-up is backed by $3 million in funding from Veronis Suhler Stevenson through VSS portfolio company User Friendly Media.