Just Released Yellow Pages Market Forecast 2012: The Tumultuous Years

The directory publishing industry has never been more challenging. The “evolution to online” is not progressing as quickly as many pundits predicted. The power balance is shifting. And what happened to the rate card?

In an industry rife with rumor, one voice speaks with Authority: Dave Goddard of IMS Local Search Authority / Simba Yellow Pages. Market intelligence you need. Research you trust.

If you are a stakeholder in the yellow pages / local search market, you need to get your hands on this mission-critical information that could change the way you do business.

“IMS / Simba’s preliminary research reveals two surprising trends: the entire industry is stabilizing as print evolves to digital at a slower pace than anticipated and a power shift from incumbent to independent is gaining momentum.”
— Dave Goddard, Editor & Lead Analyst

The 27th edition of the industry’s premier market analysis and forecast report, Yellow Pages Market Forecast: The Tumultuous Years is packed with all of the most current statistics and detail you need to build a successful plan for growth this year and beyond. Use the Forecast to uncover the driving forces shaping the strength and direction of the overall market. Published annually since 1986, Yellow Pages Market Forecast offers an in-depth, authoritative analysis of the entire U.S. yellow pages market, from utility publishers to independents.

This study is the source for informed perspective on significant market developments and objective, accurate forecasts for industry growth.

2012 Yellow Pages Market Forecast Includes:

  • U.S. Market Forecast Through 2016
  • Yellow Pages Market Strategic Assessment
  • Profiles of 19 Leading Publishers & Printers with extensive interviews, history and analysis along with contact information, at-a-glance tables with revenue numbers, employees, circulation, internet activity, metro market activity and key executives by name and title.
  • Key benchmarks for revenue, rates and sales.
  • In-depth analysis of external factors impacting the industry, including the environmental movement, litigation, economic trends in key markets, and
  • USAGE numbers provided by Market Authority.

TO ORDER: Contact James@imslocalsearch.com or call 1-877-352-2021, ext. 800.