The spring update to BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals local media will experience consistent growth from 2015-2020 at 4.2% CAGR.

CHANTILLY, Va., June 2, 2016 /PRNewswire-iReach/ — In the spring update to its U.S. Local Advertising Forecast 2016, BIA/Kelsey forecasts the overall local media marketplace to experience consistent growth from 2015-2020, reaching approximately $172.2 billion by 2020 (CAGR: 4.2%). This growth will be driven by exceptional increases in mobile and social advertising, continued strong political advertising in even-numbered years, and an overall growth in the U.S. economy.