ADP’s own Mike McGill, President of McGill Directional Media, and current ADP Board Member, was featured Tuesday, July 23, 2013, on The Marilu Show. Joined by his sister-in-law, Bo Derek, Mike was on the show to promote American Hometown Heroes, which he co-founded. Bo was named by the Secretary of Veteran’s Affairs as the National Honorary Chairperson for the Department of Veterans Affairs’ National Rehabilitation Special Events.
Every year, thousands of men and women proudly serve in our military, preserving the freedoms and democracy that makes our country great. Yet, when they return home, they find the current state of our economy does not provide them the support and job opportunities they were hoping for. In fact, according to the Bureau of Labor Statistics, the unemployment rate among military veterans is nearly double the national average! And with more troops expected to be returning home in the next few years, the situation may get even worse.
However, throughout America, independent yellow page publishers are in a unique position to help. Print and online yellow pages continue to be the number one source for consumers when they want to find a local business. More specifically, in the last year alone, 84% of people used either print or online yellow pages, rating it as the most trusted and accurate source they choose. As a result, print and online publishers are a great resource for any individual looking to start a new business.
Thus, the “American Hometown Heroes” initiative was founded. A coalition of independent directory publishers and their partners have banded together to offer our returning heroes a “welcome home” opportunity! This group is willing to provide their professional advice and marketing assistance to any returning veteran that would like to start a new business in their hometown – all at no charge to them! This program includes a comprehensive advertising program in both print and online for an entire year. Our military veterans have received training in a wide variety of occupations and trades. Now they can put those skills to work for themselves – right in their own hometown. Whether they start their own business in the retail, professional, or service sector, this program will help them get started. What better way to put America back to work than investing in the deserving men and women of our armed forces!
This 30 minute interview is great exposure on the wonderful work that is being done. To enjoy Mike’s interview, please click on the following link: https://archives2013.gcnlive.com/Archives2013/jul13/MariluHenner/0723133.mp3