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The latest installment of BORRELL’s “Chart of the Week” shows that traditional forms of marketing such as newspapers, direct mail, radio, local magazines, and yellow pages remain quite popular among local advertisers. Social media is highest on the list, used by 78% of the 2,212 businesses we polled.

Radio ranked 6th, with 44% of SMB’s surveyed indicating they would include it in their advertising mix.

What's most popular with SMBs

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