Dear ADP Publisher Member:

Millions of dollars are just waiting on the advertising table for the taking. And how can you get your hands on some of these millions? Utilize the co-op funds earmarked by national brands for market development in local advertising to help sell manufacturers’ products.

ADP is excited to offer members a new way to get their share of these co-op dollars. The Association has collaborated with the Local Search Association (LSA), to offer the ADP/LSA Co-op Handbook. ADP will now be the exclusive provider of the printed Co-op Handbook for the Yellow Pages industry, since LSA is no longer offering the printed version.

The Co-op Handbook simplifies co-op advertising so it’s a win-win for everyone. These co-op programs will help your sales force sell Yellow Pages ads by assisting your customers in getting part of their ad paid for with co-op dollars.

This must-have publication features programs for over 2,000 brands utilizing the billions of total co-op ad dollars that are available. Wherever your target audience is, from print to digital, traditional to new media, odds are likely there are co-op funds to use.

So act now and order your copy today since ADP is printing a limited run. Once they are sold out, the handbook will not be available again until the 2017 edition. The 2016 ADP/LSA Co-op Handbook is available only through pre-sale through April 29, 2016, for $149 for ADP members and $199 for non ADP members and will be mailed in April.

Don’t miss out on this opportunity to increase your company’s bottom line, give your sales force a new, effective sales tool and make you look good to your customer. At just $149/$199 each, these co-op handbooks will pay for themselves with just one sale.


Cindi Aldrich, President and CEO - signature

Cindi Aldrich
President and CEO