Agenda for the 2019 Innovation Conference

Monday, November 4

5:00 pm – 6:30 pm Welcome Reception
Join us as we kick-off the Conference and reconnect with colleagues and make new acquaintances.
Location:  TBD
Sponsored by Liberty Press

Tuesday, November 5

9:00 am – 9:15 am Welcome
Cindi Aldrich, President and CEO, ADP
9:15 am – 10:00 am Where the SMB Market is Heading
Publishers and agencies want to more efficiently capture and retain small businesses marketing and ad dollars.  But that’s more difficult now as the market rapidly evolves, new competitors emerge, and business owners become more savvy and skeptical. We will look at the where the SMB market is headed and the key variables that could make the difference between success and failure in the next three to five years.Greg Sterling – Contributing Editor, Search Engine Land and Owner, Sterling Market Intelligence
10:00 am – 10:30 am TBD
10:30 am – 10:45 am TBD
10:45 am – 11:15 am Refreshment Break with Exhibitors
11:15 am – 12:00 pm User Friendly Media Case Study
A case study presentation that invites attendees to be part of the User Friendly Media innovative journey.Bruce Howard, CEO, User Friendly Media
12:00 pm – 12:15 pm TBD
12:15 pm – 1:15 pm Lunch with Exhibitors
1:15 pm – 2:00 pm Offering and Fulfilling Digital Advertising with Measurable ROI and Little Overhead is Easier Than You Think
Many publishers are challenged by how to effectively offer and fulfill digital advertising. Whether you need to set-up or improve your online advertising agency, it can now be done easier, faster and more profitable than ever before. With hard, actionable data, knowledge and experience, a digital fulfillment agency allows publishers to offer clients state-of-the-art effective digital advertising with measurable ROI and little to no overhead. With these insights, you’ll learn how to offer more functionality and the simplicity to sell, with the best margins possible.Gregg K. Walls, President, D.A.D. – Digital Agency Development and former VP Reseller Channel – Localedge
2:00 pm – 2:15 pm TBD
2:15 pm – 3:00 pm TBD
3:00 pm – 3:30 pm Refreshment Break with Exhibitors
3:30 pm – 3:45 pm Innovation Sponsorship Presentation

Heather Burrer, VP & General Counsel, UpSnap

3:45 pm – 4:30 pm TBD
4:30 pm – 5:00 pm Local SEO – Google My Business – A Goldmine for Local Businesses and for You!

Why? Because Google My Business (GMB) is continually adding features that make it more imperative than ever for all businesses to update their profile with accurate and optimized information for local search results.

Google has recently added features to GMB that are designed to generate traffic to businesses without ever having to leave Google. What does this mean to you? Opportunity! Learn about all of the latest updates and the opportunity this presents for increased sales!

Kari Simpson, President, Digital Marketing, Inc.

5:00 pm – 6:30 pm Happy Hour Networking Reception

Sponsored by User Friendly Media

Wednesday, November 6

9:00 am – 10:00 am How to Optimize Your Online Business Directory for Search
Showing up in search rankings for local searches makes an online directory more valuable to the SMB and drives more revenue for the Publisher. But ranking locally against sites like Yelp and Home Advisor can be a challenge. So, how does a directory in a local market compete? We will share some tips and tricks as well as real case studies to help you get your local directory to rank in top local searches.Bernadette Coleman, CEO, Advice Local Directories
Justin Liles, Chief Product Officer, Advice Local Directories
10:00 am – 10:15 am How to Effectively Use Social Media Scoring to Sell Social Media Management and Online Reputation Management.

Social marketing tips and how to measure success.

Greg Garrick – Chief Marketing Officer, Zappenin

10:15 am – 11:00 am TBD
11:00 am – 11:30 am Refreshment Break with Exhibitors
11:15 am – 11:30 am TBD
11:30 am – 12:15 pm TBD
12:15 pm Conference Recap

Cindi Aldrich, President and CEO, ADP


Join Us on the 13th and 14th of September!