Marking excellence: The Gold Book Awards
ADP’s Gold Book Awards competition is a jury and peer voted recognition of the best of the best in the Yellow Pages industry in both directory production and marketing expertise. The Association presents the awards to the deserving publisher and partner book award winners during its Annual Convention in recognition of their outstanding directory products and marketing innovations.
ADP is starting the submission process even earlier this year so members will have more time to prepare their entries by the January 31 deadline.
One change in the Awards is to the category MP3 in the Marketing and Promotion Division. The title of the category has been changed to Excellence in Sales Support Collateral. We eliminated “Printed” because the Gold Book Awards Committee decided not to limit the marketing message to only printed materials since publishers use so many different means of sales support.
Also, last year the MP10 category was revised to Excellence in Industry Innovation. This award recognizes outstanding innovation in all aspects of our industry, including design, production, publishing or distribution. Your innovation can be in the printed product, digital media product offerings including online directories, digital media, website, mobile or a new product.
Click “Gold Book Submission” to register for each category. You must create a new profile to gain member access. Your old username and password will not work on the newly designed ADP website.
One of the categories that has increased in popularity is the Directory of the Year. This category offers all publishers big and small the opportunity to receive special recognition for producing a directory that their peers and the judges consider this year’s best.
In early spring, members will vote on the Marketing and Promotion categories electronically, allowing them more time to judge the entries at their convenience. Directory Division entries will be judged onsite April 16 – 18 at the Marriott University Park in Salt Lake City during ADP’s 2018 Annual Convention and Partners Trade Show.
ADP wants to thank Gold Book Chairman Tom Surnbrock and the Gold Book Committee for the many hours they devoted to ensuring a successful awards competition. Tom recently resigned after serving as committee Chairman for three years and Mark Smith of Texas Pages has been named Chairman.