Marking Excellence: The Gold Book Awards
ADP’s Gold Book Awards competition is a jury and peer voted recognition of the best of the best in the Yellow Pages industry in both directory production and marketing expertise. The Association presents the awards to the deserving publisher and partner book award winners during its Annual Convention in recognition of their outstanding directory products and marketing innovations.
When the members speak, the Association listens! ADP paid attention and made changes when members responded to the post Gold Book survey saying they needed more time to submit their Award entries. So for the 2019 Gold Book Awards, members have 30 additional days for their company to enter the illustrious competition that recognizes the “best of the best” in the Yellow Pages industry.
Starting October 1st, with a deadline of January 31, 2019, members have 4 months to enter both the Directory and Marketing and Promotion Divisions.
Thank you for taking the time to help us recognize excellence in the Yellow Pages industry. If you have any questions regarding the Gold Book Awards contest please contact Lisa at 800-267-9002, ext. 202 or email email@example.com.
NEW THIS YEAR!
Based on members’ recommendations and discussions with the Gold Book Committee, four Marketing and Promotion Division categories have been revised. Please view the new categories offered for 2019.
- MP1 – Media Advertising-Television, Radio or Video
- MP2 – Best Individual or Team Sales Rep Bonus Program
- MP8 – Best Strategies to Grow an Advertiser’s Digital Audience
- MP9 – Best Advertiser Case Study Success
In the spring, publisher members will vote on the Marketing and Promotion categories electronically, allowing them more time to judge the entries at their convenience. Directory Division entries will be judged onsite May 6th-7th during ADP’s 2019 Annual Convention and Partners Trade Show.
ADP wants to thank Gold Book Chairman Mark Smith and the Gold Book Committee for the many hours they devoted to ensuring a successful awards competition.
If you have any questions regarding the Gold Book Awards, call 1800.267.9002 or email firstname.lastname@example.org.
The Excellence in Television and Radio categories have been combined and is now Media Advertising – Television, Radio or Video. This includes all media advertising on major mediums or social and online channels.
Recognizing the Best Individual or Team Sales Rep Bonus Program is a new category to judge a company’s effective incentives used to motivate their sales reps to increase business.
Members also wanted a category that demonstrates the Best Strategies to Grow an Advertiser’s Digital Audience that conveys an advertiser’s digital marketing message to consumers and/or advertisers.
A subject important to publishers is how to convince a prospective client to advertise in the Yellow Pages or how to upgrade a current client’s advertising campaign. With that in mind, we have added the Best Advertiser Case Study Success category, where members can tout their most effective methodologies used to gain a new advertiser or demonstrate additional ways for advertisers to increase their visibility to customers.