Events & Sponsorships
2019 Annual Convention Agenda
Sunday, May 5, 2019
ADP at the Jazz Festival
ADP Publisher Summit Welcome Reception
Join us as we kick-off the Publisher Summit and reconnect with
colleagues and make new acquaintances at Fulton Alley. A charming and luxurious gaming parlor and prohibition-style cocktail lounge located in the heart of New Orleans’ warehouse district that should not be missed while you are in town.
Fulton Alley is located at 600 Fulton Street and is within walking distance of the hotel.
Please note: This event is for paid Publisher Summit attendees and requires a ticket at the door.
There will be a small quantity of tickets for sale for anyone wishing to join the Publishers. Please purchase a ticket when registering for the Convention.
Monday, May 6, 2019
Publisher Summit – Registered Publishers Only
Attend the Publisher Summit being held for the First Time at the 2019 Annual Convention on Monday, May 6th. ADP is holding a Publisher Summit at the Annual Convention because of the success of the Summit held last September. The Summit will generate idea sharing discussions for publishers to help each other with the industry’s toughest challenges. This is direct Publisher to Publisher interaction. Don’t miss this meeting.
Save $$, choose the Summit/Convention registration bundle! Sign up today, seating is limited!
Topics of Discussion
• Attractive and Motivating Compensation Plans
• Effective HR Recruiting and Retention
• The Latest Digital Product Offerings
• Effectively Selling Print and Digital
• Efficient and Inexpensive Distribution Methods
• Determining Sales Goals Strategies
• Developing Company Culture
• Effective Sales Presentations
• Strategies for Getting Around the Gatekeeper in an Increasingly Print Skeptical World
• Effective Sales Rep Training Models
• Adding New Markets – Do’s and Don’ts
• Marketing and Promoting YP with Outside/Traditional Media (radio/TV/outdoor/print)
ADP Board Meeting
All 2018-2019 ADP Board Directors please attend.
ADP Annual Convention Welcome Reception in the Partners Trade Show Area
Join us as we reconnect with industry colleagues and trade show Partners. During the reception, interact with the most innovative vendors our industry has to offer. These suppliers want to help your business succeed. They are recognized leaders and have the latest products, services and strategies to move your business forward.
Location to be determined….
Tuesday, May 7, 2019
Welcome to the 2019 Annual Convention and Partners Trade Show – A New Beginning
Cindi Aldrich, President and CEO
ADP Chairman’s Address
Remarks by ADP’s Chairman of the Board.
Todd McKnight, COO
Names and Numbers
The Digital Directory – A New Revenue Stream
A panel of successful digital publishers share with us ways to profit and grow your business
Bernadette Coleman, CEO, Advice Local Directories
Christina Parsons, CEO, DAS Group
Moderator: Chris Heilbock, RVP National Sales, hibu
The Changing Face of Marketing in an Evolving Directory Industry
Case studies and examples of offline and online marketing programs will be shown that can be used to change the perception and position of the Directory in the minds of users and advertisers. The focus will be on marketing programs, B2B and B2C best practices used to reach new audiences and convert new customers.
Tshani Jaja, Director of Marketing
Yello Media Group
Annual Business Meeting (Publisher Principal Representatives Only)
Election of Directors and additional Association business.
All ADP Publisher Principal Representatives please attend.
Gold Book Awards Judging (Publisher Principal Representatives Only)
Vote for your favorite Gold Book Award entries! Publisher Principle Representatives only.
Board of Directors Meeting (Three-Year Term Directors Only)
Election of the ADP Executive Committee.
Only Board of Directors serving three year terms please attend.
Lunch with Exhibitors
It’s one of our signature show amenities – a tasty lunch on the Trade Show floor. You will not only love the food, but you will be able to take advantage of this casual atmosphere to network, visit the vendors tables, all while recharging your system for the remainder of the day.
21st Century Sales Performance Technology
Steve Sitton, CEO of Market Authority, will cover the annual publisher survey of 2018 sales, hiring and publishing practices and results, as well as the latest and most powerful information demonstrating the continued power of print yellow pages.
Steve will also discuss some of the latest, most effective breakthroughs in Sales Performance Technology and the power of hyper micro-accountability, fueled by gamification. In today’s very challenging Local Search sales environment, it is imperative for publishers to continually search-out and then double-down on advanced selling leadership methods that work to increase sales.
Steve Sitton, CEO
Market Authority Inc.
Site Impact’s Email Marketing Video
This short video will show you how easy it is to utilize Site Impact’s systems to target your advertiser’s buyers with laser-like precision. The video will give you a behind-the-scenes look at how within minutes you can increase your revenue and your advertiser’s revenue.
New York Life Employer Offering
ADP has teamed up with New York Life to provide you and your employees discounted insurance options. Whether you’re starting out in life or preparing to make the most of retirement, New York Life has insurance and investment options designed to help your staff meet their goals—for today and for all days to come. New York Life is America’s largest mutual life insurance company. They provide insurance, investment, and retirement solutions along with expert guidance to help you achieve lifelong financial well-being.
Raul Mairata, Agent, New York Life
Afternoon Break/Networking with Exhibitors
Email Marketing: Are You Leaving Money on the Table?
Email may not be as sexy as the other new shiny digital marketing services, but it is the most used form of digital marketing behind social media according to a recent survey. Email marketing is a cost efficient and powerful tool and small and medium-sized businesses are spending more on it than ever. The forecast for it is $64 billion at the local level alone this year. Are you poised to get some of this revenue? Learn why email is getting new found respect, what the future trends are and also how to help your advertisers with the top email designs for 2019.
Peter Conti Jr., Business Development Manager
Annual Business Meeting Continued (Publisher Principal Representatives Only
Announcement of Executive Committee selection and ratification of the Board of Directors.
All Publisher Principal Representatives please remain in session.
Gold Book Awards Celebration
Join us for the presentation of the Gold Book Awards, which celebrates the highest achievements and excellence in our industry. Be there to toast the winners.
Wednesday, May 8, 2019
2019 Annual Convention Continued
Cindi Aldrich, President and CEO
Hearst’s localedge Shares the Game that Secures Existing Revenue, Retains Clients, and Attracts New Advertisers
Now is the time to get ahead of the game. Shared will be the strategy that has kept localedge a profitable and viable directory publishing entity. Focus on what improves the lives and well-being of your current and future advertisers. What’s best for them and secures their revenue, retains their clients, and attracts new advertisers. There is a game plan for success, including DMS structure, sales strategy, product mix, retention, and more.
Gregg K. Walls, Vice President – Reseller Channel
Personality Makes Your Brand Shine on Social Media
How important is branding your business using social media? Very important. Who are you? What do you stand for? Your company culture and the personalities behind your business are what make your brand unique and increases your sales. You must show that impressive side of you off on social media. Discover the types of content you should be producing and sharing on social media. Keep it light, keep it fun and you’ll attract loyal customers and followers.
Denise Casagrande, Vice President of Marketing
The What, Why and How of Google My Business
Did you know that 32 percent of businesses remain unclaimed on Google My Business? This just confirms that business owners are unaware of the impact that this particular listing can have on their business. You’ll learn:
• What happens when the business’ information is completely filled out.
• How to handle reviews, the benefits of using photos, Google Messaging and Google Posts.
• How to navigate through Google My Business Insights, including how customers search for a business, queries used to find it, where customers are viewing the business and the actions they’re taking.
Now is the time to help local businesses claim, create and optimize their Google My Business listings.
Bernadette Coleman, CEO
Advice Local Directories
Lunch with Exhibitors
Enjoy lunch on the Trade Show floor and visit the exhibit tables where companies are showcasing their latest products and services.
Attracting New Customers, Expanding Relationships and Gaining a Sticky, Long-Term Revenue Stream
A website is the only online real estate your end-customers can own and control on the web. By selling websites, your sales team will become the trusted advisor connecting all of your customers’ online and off-line media and marketing initiatives. Through a case study, see how this can become the stickiest and most perpetual product your customers own.
Vince Graziano, VP Operations
Beyond Private Label
Transform Your Online Directory into an Online Success
Making money online demands much of the same disciplines as any business: productive deployment of resources and investment, monitoring to track results and make adjustments and promotion.
Did you know that Online Directory Publishers can prove their worth to advertisers by directly showing their value proposition compared with Google and all other social media? This presentation will cover funding for effective positioning, best use of landing pages to promote directory traffic, and ways to monitor traffic and online sources to prove the worth of online directories to customers.
Daniel Saks, Global Sales Director
Dr. Dennis Fromholzer, President
Cindi Aldrich, President and CEO