2019 Annual Convention Agenda

Sunday, May 5, 2019

11:00 AM - 6:30 PM :

ADP at the Jazz Festival

 

Join fellow attendees at the New Orleans Jazz Festival!
Sunday, May 5th , Gates open at 11:00 am. Last show at 6:00 pm.
Regular advance ticket: $95
Transportation: TBD
*NO REFUNDS AVAILABLE – NO EXCEPTIONS

Sunday Schedule
Festival Map
Jazz Fest App

2019-12-11 11:00:00 2019-12-11 18:30:00 New Orleans, Louisiana ADP at the Jazz Festival Join fellow attendees at the New Orleans Jazz Festival! Sunday, May 5th , Gates open at 11:00 am. Last show at 6:00 pm. Regular advance ticket: $95 Transportation: TBD *NO REFUNDS AVAILABLE – NO EXCEPTIONS Sunday Schedule Festival Map Jazz Fest App

6:45 PM - 9:15 PM :

ADP Publisher Summit Welcome Reception

 

ADP Publisher Summit Welcome Reception sponsored by Rauch-Milliken International, Inc.

Join us as we kick-off the Publisher Summit and reconnect with
colleagues and make new acquaintances at Fulton Alley, a short walk from the hotel. A charming and luxurious gaming parlor and prohibition-style cocktail lounge located at 600 Fulton Street in the heart of New Orleans’ warehouse district.

Please note: This event is for paid Publisher Summit registrants only and requires a ticket at the door. There will be a small number of tickets for sale for those wishing to join the Publishers. Please register online now.

2019-12-11 18:45:00 2019-12-11 21:15:00 New Orleans, Louisiana ADP Publisher Summit Welcome Reception ADP Publisher Summit Welcome Reception sponsored by Rauch-Milliken International, Inc. Join us as we kick-off the Publisher Summit and reconnect with colleagues and make new acquaintances at Fulton Alley, a short walk from the hotel. A charming and luxurious gaming parlor and prohibition-style cocktail lounge located at 600 Fulton Street in the heart of New […]

Monday, May 6, 2019

9:00 AM - 3:00 PM :

Publisher Summit – Registered Publishers Only

 

Attend the Publisher Summit being held for the First Time at the 2019 Annual Convention on Monday, May 6th. ADP is holding a Publisher Summit at the Annual Convention because of the success of the Summit held last September. The Summit will generate idea sharing discussions for publishers to help each other with the industry’s toughest challenges. This is direct Publisher to Publisher interaction. Don’t miss this meeting.

Save $$, choose the Summit/Convention registration bundle! Sign up today, seating is limited!

Publishers’ Topics of Discussion
• Motivating Compensation Plans
• Effective HR Recruiting and Retention
• Latest Digital Product Offerings
• Effectively Selling Print and Digital
• Efficient and Inexpensive Distribution Methods
• Developing Sales Goals Strategies
• Enhancing Company Culture
• Effective Sales Presentations
• Strategies for Getting Around the Gatekeeper in an Increasingly Print Skeptical World
• Effective Sales Rep Training Models
• Adding New Markets – Do’s and Don’ts
• Marketing and Promoting YP with Outside/Traditional Media (radio/TV/outdoor/print)

2019-12-11 09:00:00 2019-12-11 15:00:00 New Orleans, Louisiana Publisher Summit – Registered Publishers Only Attend the Publisher Summit being held for the First Time at the 2019 Annual Convention on Monday, May 6th. ADP is holding a Publisher Summit at the Annual Convention because of the success of the Summit held last September. The Summit will generate idea sharing discussions for publishers to help each other with the industry’s […]

3:30 PM - 5:00 PM :

ADP Board Meeting

 

2018-2019 ADP Board Directors please attend.

2019-12-11 15:30:00 2019-12-11 17:00:00 New Orleans, Louisiana ADP Board Meeting 2018-2019 ADP Board Directors please attend.

5:00 PM - 6:30 PM :

ADP Annual Convention Welcome Reception in the Partners Trade Show Area

 

Join us as we reconnect with industry colleagues and Trade Show Partners. During the reception, interact with the most innovative vendors our industry has to offer. These suppliers want to help your business succeed. They are recognized leaders and have the latest products, services and strategies to move your business forward. Sponsored by Liberty Press.

Location to be determined….

sponsored by Liberty Press

2019-12-11 17:00:00 2019-12-11 18:30:00 New Orleans, Louisiana ADP Annual Convention Welcome Reception in the Partners Trade Show Area Join us as we reconnect with industry colleagues and Trade Show Partners. During the reception, interact with the most innovative vendors our industry has to offer. These suppliers want to help your business succeed. They are recognized leaders and have the latest products, services and strategies to move your business forward. Sponsored by Liberty Press. […]

Tuesday, May 7, 2019

9:15 AM - 9:30 AM :

Welcome to the 2019 Annual Convention and Partners Trade Show

 

Cindi Aldrich, President and CEO
ADP

sponsored by hibu

2019-12-11 09:15:00 2019-12-11 09:30:00 New Orleans, Louisiana Welcome to the 2019 Annual Convention and Partners Trade Show Cindi Aldrich, President and CEO ADP

9:30 AM - 10:00 AM :

The Digital Directory – A New Revenue Stream!

 

You will learn how to host a digital directory to garner new advertisers, retain current customers and increase your bottom line. An interactive panel of successful publishers will share ways to start, grow and profit in your digital business. Topics will range from the key components and content necessary to generate usership, to the kinds of advertising that can be monetized in the directories and the key data points regarding usage needed to meet ROI.

Bernadette Coleman, CEO, Advice Local Directories
Scott Feder, President & Managing Partner, MakeItLocal.com
Christina Parsons, CEO, DAS Group
Kari Simpson, President/Owner, Digital Marketing, Inc. (DMI)
Moderator: Chris Heilbock, RVP National Sales, hibu

2019-12-11 09:30:00 2019-12-11 10:00:00 New Orleans, Louisiana The Digital Directory – A New Revenue Stream! You will learn how to host a digital directory to garner new advertisers, retain current customers and increase your bottom line. An interactive panel of successful publishers will share ways to start, grow and profit in your digital business. Topics will range from the key components and content necessary to generate usership, to the kinds […]

10:00 AM - 10:45 AM :

The Changing Face of Marketing in an Evolving Directory Industry

 

Case studies and examples of offline and online marketing programs will be shown that can be used to change the perception and position of the directory in the minds of users and advertisers. The focus will be on marketing programs, B2B and B2C best practices used to reach new audiences and convert new customers.

Tshani Jaja, Director of Marketing
Yello Media Group

2019-12-11 10:00:00 2019-12-11 10:45:00 New Orleans, Louisiana The Changing Face of Marketing in an Evolving Directory Industry Case studies and examples of offline and online marketing programs will be shown that can be used to change the perception and position of the directory in the minds of users and advertisers. The focus will be on marketing programs, B2B and B2C best practices used to reach new audiences and convert new customers. Tshani […]

10:45 AM - 11:15 AM :

Annual Business Meeting (Publisher Principal Representatives Only)

 

Election of Directors and additional Association business.

ADP Publisher Principal Representatives please attend.

2019-12-11 10:45:00 2019-12-11 11:15:00 New Orleans, Louisiana Annual Business Meeting (Publisher Principal Representatives Only) Election of Directors and additional Association business. ADP Publisher Principal Representatives please attend.

11:15 AM - 12:00 PM :

Gold Book Awards Judging (Publisher Principal Representatives Only)

 

Publisher Principal Representatives cast your ballot to decide which Directory and Marketing and Promotion entries will take home the coveted Gold Book Awards that recognize industry excellence.

2019-12-11 11:15:00 2019-12-11 12:00:00 New Orleans, Louisiana Gold Book Awards Judging (Publisher Principal Representatives Only) Publisher Principal Representatives cast your ballot to decide which Directory and Marketing and Promotion entries will take home the coveted Gold Book Awards that recognize industry excellence.

12:00 PM - 12:15 PM :

Board of Directors Meeting (Three-Year Term Directors Only)

 

Election of the ADP Executive Committee.

Board of Directors serving three year terms please attend.

2019-12-11 12:00:00 2019-12-11 12:15:00 New Orleans, Louisiana Board of Directors Meeting (Three-Year Term Directors Only) Election of the ADP Executive Committee. Board of Directors serving three year terms please attend.

12:00 PM - 1:15 PM :

Lunch with Exhibitors

 

It’s one of our signature show amenities – a tasty lunch on the Trade Show floor. You will not only love the food, but you will be able to take advantage of this casual atmosphere to network, visit the vendors tables, all while recharging your system for the remainder of the day.

I WANT TO SPONSOR THIS EVENT!

2019-12-11 12:00:00 2019-12-11 13:15:00 New Orleans, Louisiana Lunch with Exhibitors It’s one of our signature show amenities – a tasty lunch on the Trade Show floor. You will not only love the food, but you will be able to take advantage of this casual atmosphere to network, visit the vendors tables, all while recharging your system for the remainder of the day. I WANT TO […]

1:15 PM - 2:00 PM :

Using 21st Century Sales Performance Technology and Cutting-Edge Leadership to Increase Revenues

 

Hear the latest and most powerful information from the annual publisher survey of 2018 sales, including hiring and publishing practices and results demonstrating the continued power of print Yellow Pages. Disclosed will be some of the latest most effective breakthroughs in Sales Performance Technology and the capabilities of hypo micro-accountability fueled by gamification. Challenges in today’s local search sales environment demand publishers continually seek out and then double-down on advanced selling leadership methods that work to increase sales.

Steve Sitton, CEO
Market Authority Inc.

2019-12-11 13:15:00 2019-12-11 14:00:00 New Orleans, Louisiana Using 21st Century Sales Performance Technology and Cutting-Edge Leadership to Increase Revenues Hear the latest and most powerful information from the annual publisher survey of 2018 sales, including hiring and publishing practices and results demonstrating the continued power of print Yellow Pages. Disclosed will be some of the latest most effective breakthroughs in Sales Performance Technology and the capabilities of hypo micro-accountability fueled by gamification. Challenges in […]

2:00 PM - 2:05 PM :

Hitting a Marketing Bullseye With Targeted Email

 

Watch how easy it is to utilize Site Impact’s systems to target your advertiser’s buyers with laser-like precision. You will see a behind-the-scenes look at how within minutes you can increase both you and your advertiser’s revenues.

2019-12-11 14:00:00 2019-12-11 14:05:00 New Orleans, Louisiana Hitting a Marketing Bullseye With Targeted Email Watch how easy it is to utilize Site Impact’s systems to target your advertiser’s buyers with laser-like precision. You will see a behind-the-scenes look at how within minutes you can increase both you and your advertiser’s revenues.

2:05 PM - 2:15 PM :

Who Wants to Save Money? Discounted Insurance and Investment Offering

 

ADP has teamed up with New York Life to provide you and your employees discounted insurance options. Whether you’re starting out in life or preparing to make the most of retirement, New York Life has insurance and investment options designed to help your staff meet their goals—for today and for the future. America’s largest mutual life insurance company, they provide insurance, investments, retirement solutions and expert guidance to help you achieve lifelong financial well-being.

Cesario Cavazos, Jr., Business Development Consultant, New York Life

2019-12-11 14:05:00 2019-12-11 14:15:00 New Orleans, Louisiana Who Wants to Save Money? Discounted Insurance and Investment Offering ADP has teamed up with New York Life to provide you and your employees discounted insurance options. Whether you’re starting out in life or preparing to make the most of retirement, New York Life has insurance and investment options designed to help your staff meet their goals—for today and for the future. America’s largest mutual […]

2:15 PM - 2:45 PM :

Jump on the Digital Bandwagon; It’s Easy, You Will Gain New Advertisers and Increase Your Bottom Line

 

More and more Publishers are dipping their big toes in the digital marketing pond and seeing such an increase in both advertisers and revenues that they have now jumped in with both feet. Learn how one Publisher has transformed their once primarily print business into a company with a wide offering of digital marketing products and services.

Kari Simpson, President/Owner, Digital Marketing, Inc. (DMI)

2019-12-11 14:15:00 2019-12-11 14:45:00 New Orleans, LA Jump on the Digital Bandwagon; It’s Easy, You Will Gain New Advertisers and Increase Your Bottom Line More and more Publishers are dipping their big toes in the digital marketing pond and seeing such an increase in both advertisers and revenues that they have now jumped in with both feet. Learn how one Publisher has transformed their once primarily print business into a company with a wide offering of digital marketing products […]

2:45 PM - 3:00 PM :

Afternoon Break/Networking with Exhibitors

 

2019-12-11 14:45:00 2019-12-11 15:00:00 Traverse City, Michigan Afternoon Break/Networking with Exhibitors

3:00 PM - 3:30 PM :

Email Marketing: Are You Leaving Money on the Table?

 

Email may not be as sexy as the other new shiny digital marketing services, but it is the most used form of digital marketing behind social media according to a recent survey. Email marketing is a cost efficient and powerful tool and small and medium-sized businesses are spending more on it than ever. The forecast for it is $64 billion at the local level alone this year. Are you poised to get some of this revenue? Learn why email is getting new found respect, what the future trends are and also how to help your advertisers with the top email designs for 2019.

Peter Conti Jr., Business Development Manager
Site Impact

2019-12-11 15:00:00 2019-12-11 15:30:00 New Orleans, Louisiana Email Marketing: Are You Leaving Money on the Table? Email may not be as sexy as the other new shiny digital marketing services, but it is the most used form of digital marketing behind social media according to a recent survey. Email marketing is a cost efficient and powerful tool and small and medium-sized businesses are spending more on it than ever. The forecast […]

3:30 PM - 4:00 PM :

Annual Business Meeting Continued (Publisher Principal Representatives Only

 

Announcement of Executive Committee selection and ratification of the Board of Directors.

All Publisher Principal Representatives please remain in session.

2019-12-11 15:30:00 2019-12-11 16:00:00 New Orleans, Louisiana Annual Business Meeting Continued (Publisher Principal Representatives Only Announcement of Executive Committee selection and ratification of the Board of Directors. All Publisher Principal Representatives please remain in session.

6:00 PM - 7:30 PM :

Gold Book Awards Celebration

 

Join us for the presentation of the Gold Book Awards, which celebrates the highest achievements and excellence in our industry. Be there to toast the winners.

sponsored by QUAD

2019-12-11 18:00:00 2019-12-11 19:30:00 New Orleans, Louisiana Gold Book Awards Celebration Join us for the presentation of the Gold Book Awards, which celebrates the highest achievements and excellence in our industry. Be there to toast the winners.

Wednesday, May 8, 2019

9:00 AM - 9:15 AM :

2019 Annual Convention Continued

 

Cindi Aldrich, President and CEO
ADP

I WANT TO SPONSOR WEDNESDAY’S GENERAL SESSION!

2019-12-11 09:00:00 2019-12-11 09:15:00 New Orleans, Louisiana 2019 Annual Convention Continued Cindi Aldrich, President and CEO ADP I WANT TO SPONSOR WEDNESDAY’S GENERAL SESSION!

9:15 AM - 10:00 AM :

Hearst’s localedge Shares the Game that Secures Existing Revenue, Retains Clients, and Attracts New Advertisers

 

Now is the time to get ahead of the game. Shared will be the strategy that has kept localedge a profitable and viable directory publishing entity, which is, focus on what improves the lives and well-being of your current and future advertisers. What’s best for them and secures their revenue, retains their clients, and attracts new advertisers. There is a game plan for success, including DMS structure, sales strategy, product mix, retention and more.

Gregg K. Walls, Vice President – Reseller Channel
localedge

2019-12-11 09:15:00 2019-12-11 10:00:00 New Orleans, Louisiana Hearst’s localedge Shares the Game that Secures Existing Revenue, Retains Clients, and Attracts New Advertisers Now is the time to get ahead of the game. Shared will be the strategy that has kept localedge a profitable and viable directory publishing entity, which is, focus on what improves the lives and well-being of your current and future advertisers. What’s best for them and secures their revenue, retains their clients, and attracts […]

10:00 AM - 10:45 AM :

Personality Makes Your Brand Shine on Social Media

 

How important is branding your business using social media? Very important. Who are you? What do you stand for? Your company culture and the personalities behind your business are what make your brand unique and increases your sales. You must show that impressive side of your company off on social media. Discover the types of content you should be producing and sharing, keep it light, keep it fun and you’ll attract loyal customers and followers.

Denise Casagrande, Vice President of Marketing
PCG Digital

2019-12-11 10:00:00 2019-12-11 10:45:00 New Orleans, Louisiana Personality Makes Your Brand Shine on Social Media How important is branding your business using social media? Very important. Who are you? What do you stand for? Your company culture and the personalities behind your business are what make your brand unique and increases your sales. You must show that impressive side of your company off on social media. Discover the types of […]

10:45 AM - 11:30 AM :

The What, Why and How of Google My Business

 

Did you know that 32 percent of businesses remain unclaimed on Google My Business? This just confirms that business owners are unaware of the impact that this particular listing can have on their business. You’ll learn:

• What happens when the business’ information is completely filled out?
• How to handle reviews, the benefits of using photos, Google Messaging and Google Posts.
• How to navigate through Google My Business Insights, including how customers search for a business, queries used to find it, where customers are viewing the business and the actions they’re taking.

Now is the time to help local businesses claim, create and optimize their Google My Business listings.

Bernadette Coleman, CEO
Advice Local Directories

2019-12-11 10:45:00 2019-12-11 11:30:00 New Orleans, Louisiana The What, Why and How of Google My Business Did you know that 32 percent of businesses remain unclaimed on Google My Business? This just confirms that business owners are unaware of the impact that this particular listing can have on their business. You’ll learn: • What happens when the business’ information is completely filled out? • How to handle reviews, the benefits of […]

11:30 AM - 1:30 PM :

Lunch with Exhibitors

 

Enjoy lunch on the Trade Show floor and visit the exhibit tables where companies are showcasing their latest products and services.

2019-12-11 11:30:00 2019-12-11 13:30:00 New Orleans, Louisiana Lunch with Exhibitors Enjoy lunch on the Trade Show floor and visit the exhibit tables where companies are showcasing their latest products and services.

1:30 PM - 2:15 PM :

Building Brand Love

 

The digital advertising landscape is in constant motion. New ad formats and advertising strategies appear regularly, and it’s not always easy to understand their efficacy when considering the different steps along the value chain from data management to technology services to delivery and reporting. We’ll dive into examples and case studies around various digital ad formats and how media companies can and are using data and technology along the delivery chain for successful advertising campaigns. remain unclaimed on Google My Business? This just confirms that business owners are unaware of the impact that this particular listing can have on their business. You’ll learn:

Faith Murphy, Head of SMB Sales
Verizon Media

2019-12-11 13:30:00 2019-12-11 14:15:00 Traverse City, Michigan Building Brand Love The digital advertising landscape is in constant motion. New ad formats and advertising strategies appear regularly, and it’s not always easy to understand their efficacy when considering the different steps along the value chain from data management to technology services to delivery and reporting. We’ll dive into examples and case studies around various digital ad […]

2:15 PM - 2:45 PM :

Attracting New Customers, Expanding Relationships and Gaining a Sticky, Long-Term Revenue Stream

 

A website is the only online real estate your end-customers can own and control on the web. By selling websites, your sales team will become the trusted advisor connecting all of your customers’ online and off-line media and marketing initiatives. Through a case study, see how this can become the stickiest and most perpetual product your customers own.

Vince Graziano, VP Operations
Beyond Private Label

2019-12-11 14:15:00 2019-12-11 14:45:00 New Orleans, Louisiana Attracting New Customers, Expanding Relationships and Gaining a Sticky, Long-Term Revenue Stream A website is the only online real estate your end-customers can own and control on the web. By selling websites, your sales team will become the trusted advisor connecting all of your customers’ online and off-line media and marketing initiatives. Through a case study, see how this can become the stickiest and most perpetual product […]

2:45 PM - 3:15 PM :

Transform Your Online Directory into an Online Success

 

Making money online demands much of the same disciplines as any business: productive deployment of resources, effective promotion, investment, monitoring results and making adjustments. Online Directory Publishers can prove their worth to advertisers by directly showing their value proposition compared with Google and all other social media. Discover how to provide funding for effective positioning, the best use of landing pages to promote directory traffic, and ways to monitor traffic and online sources to prove the worth of online directories to customers.

Daniel Saks, Global Sales Director
Maskyoo
Dr. Dennis Fromholzer, President
CRM Associates

2019-12-11 14:45:00 2019-12-11 15:15:00 New Orleans, Louisiana Transform Your Online Directory into an Online Success Making money online demands much of the same disciplines as any business: productive deployment of resources, effective promotion, investment, monitoring results and making adjustments. Online Directory Publishers can prove their worth to advertisers by directly showing their value proposition compared with Google and all other social media. Discover how to provide funding for effective positioning, […]

3:15 PM - 3:30 PM :

Closing Remarks

 

Cindi Aldrich, President and CEO
ADP

2019-12-11 15:15:00 2019-12-11 15:30:00 New Orleans, Louisiana Closing Remarks Cindi Aldrich, President and CEO ADP

2019 Agenda….Coming Soon

For enquiries email us at info@adp.org, or call 1800.267.9002