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Latest News and Publications
At the Association of Directory Publishers, we keep a track of all the latest news and press releases related to various industries, as well as competitions, conferences and conventions for your reference. Check this page for regular updates and blogs.
Stay Updated with the Latest News
Psychology of Trust: Why Every Business Needs a Trust Badge
As more transactions shift to online, trust badges such as the Trusted Partner seals provided through the ADP Trusted Local Certification™ program are becoming increasingly important in building confidence in a business. As the interactions between a business and the...
Faces of ADP with Mark Smith
Get a peek into the lives of our members with The Faces of ADP™. Meet Mark Smith, owner of TXPages. One-on-One With the Owner and Publisher of TXPages Mark, TXPages has clearly made its own mark on the directory publishing space, and in fact has won quite a few awards...
How Publishers Can Use the Trusted Local Publisher Seal to Attract Advertisers
Trust is among the most valuable commodities a publisher can have. Advertisers are relying on publishers to provide a positive return on investment, knowing they will reach the customers they desire. ADP Trusted Local Publishers have earned their certification by...
How Print and Online Directory Publishing Work Together to Build Business
Whether you are a print directory publisher or an online directory publisher, know that modern businesses need both to effectively build their brand. Print directories and online directories offer their own important advantages for local businesses. If a business...
ADP Welcomes New Publisher Member – YaSabe
Today we would like to welcome our newest publisher member — YaSabe! They are one of the largest online directory publishers to join us to date. We're very excited to have them aboard. Welcome YaSabe, ADP Publisher Member YaSabe is the largest bilingual and...
Faces of ADP with Bernadette Coleman
Get a peek into the lives of our members with The Faces of ADP™. Meet Bernadette Coleman, CEO of Advice Local Directories. One-on-One with the CEO of Advice Local and owner of Judy’s Book. Bernadette, you have inspired directory publishers over the last several years...
The 2020 ADP Annual Convention Was One for the Record Books – Get the Highlight Reel
When it comes to conferences, ADP knows how to bring it. Wherever the location, the knowledge shared by presenters and exchanged by attendees in the print and online directory publishing industry simply cannot be matched! Gathering in Oklahoma City this year were the...
How to Measure Success of an Online Directory
So now you’ve created an online directory, optimized the directory for search engines and learned how to attract consumers. At this point, the online directory should be up and running. So the next question is: how can you know if the online directory is successful?...
How to Attract Consumers to an Online Directory
Building an online directory is only half the battle. Now that the online directory is built, the next step to get your directory site off the ground is to attract visitors and consumers. There are several ways you can promote an online directory, but they all have...
The Faces of ADP with Kari Simpson
Get a peek into the lives of our members with the Faces of ADP™. Meet Kari Simpson, President at DMI. One-on-One with the Founder of Directory Marketing, Inc. and Digital Marketing, Inc. You are always a friendly, familiar face at the Annual Convention and the...
The Faces of ADP with Chris Heilbock
The Faces of ADP™ is a peek into the lives of some of our awesome members. Meet Chris Heilbock, RVP National Sales at hibu. Where do you see ADP in five years? Prospering and growing, as our members enjoy a bright future. What behavior or personality trait do you most...
How to SEO Optimize an Online Directory
Did you know that 75% of people never scroll past the first page of search results? If a directory website isn’t making the front page of Google’s search results, it’s missing out on a lot of traffic. That’s where search engine optimization (SEO) comes in. Last time...
How to Create an Online Directory
Beginning a new enterprise can be confusing, but if your team needs help with starting an online directory, look no further. This post is the first in a four-part series on creating and optimizing an online directory. First Steps in Creating an Online Directory Last...
Today ADP Welcomes Online Directory Publishers to Their International Membership
It’s an exciting day for the Association of Directory Publishers (ADP). Today I have the privilege to share with you, our friends, members and followers, that ADP is welcoming Online Directory Publishers to our membership. As you all know, our Association wouldn’t be...
The Traits of a High-Quality Online Directory: Creating a Directory Consumers Love to Frequent
Online directories are more important than ever, and they provide a needed space for both local businesses and consumers. But how directories show up in Google’s search engine has changed a lot over the past few years. If you want consumers and businesses to be able...
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