Hairdressers a Yellow Pages Favorite

Yellow and White Pages - 2014/15 edition distributed in Wagga from May 17

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HAIRDRESSERS, chefs and doctors rank as the three groups of professionals most commonly looked up in the Yellow and White Pages, which will have its 2014/15 edition distributed in Wagga from May 17.

The directory is set to move to a new user-friendly format in the new edition, with a smaller size and larger text.

“We’ve listened to community feedback and developed what we’re calling the ‘ideal’ book. Users wanted a smaller book and larger font size, so we’ve reduced the page columns from five to four as well as improved the page layout,” White Pages product manager Sarah Simpson said.

“What this research has shown us is that the Yellow Pages and White Pages book – first printed in the late 1800s – continues to be a well-thumbed resource.”

In preparation for the move to the new format, Yellow Pages has been conducting research into call data to determine what services people contact most from the book.

The data found Wagga residents were more focused on technology businesses when using their Yellow Pages than other areas in Australia.