TxStar Directory Company Joins App Express Partner Network to Bring Affordable Mobile Apps to Its Advertisers

App Express expands TxStar’s digital marketing offerings and helps its local business advertisers build loyalty and increase efficiencies with mobile apps.

AUSTIN, Texas – April 23, 2012 – App Express today announced a partner agreement with TxStar Directory Company to resell its affordable mobile app builder that enables small and medium-sized businesses to engage customers and grow their businesses with powerful mobile apps. Through this agreement, TxStar will offer the App Express platform to its advertisers in the greater Abilene and Lubbock, Texas communities, to help them solve real business issues such as payments, scheduling and marketing with coupons, deals and social sharing.
“We are excited about partnering with App Express and the opportunity it will bring TxStar and our customers,” said Benita Roberts, president, TxStar Directory Company. “Mobile is so exciting right now and the potential is huge. Working with App Express accelerates our move into mobile and allows us to offer our advertisers an affordable option for engaging their on-the-go customers.”
“We are delighted to welcome TxStar Directory to the App Express partner network,” said Mary Beth Brendza, chief executive officer, App Express. “Our mobile apps are a tremendous tool for extending the reach of TxStar advertisers to customers who are increasingly searching via mobile devices for the types of local information and attractions found in TxStar directories.”
The App Express platform is available through a network of white-label providers and resellers like Tx Star Directory Company. App Express positions partners for success with a dedicated account manager, priority customer support and a range of sales, operations and marketing resources.
App Express mobile app features include:

  • Appointment scheduling – display availability and schedule appointments
  • Payments – invoice and receive payments on the go
  • Messaging – connect with customers in real time
  • Sharing – share app with friends and followers on Facebook and Twitter. Engage users to “follow” your business on Twitter and “like” your business on Facebook
  • Deals – engage customers with loyalty and couponing system
  • Information – provide essential contact information and menu of services
  • One-page, mobile-optimized website – the most important “on-the-go” contact information to promote app discovery by directing the user to download the app
  • For iOS and Android platforms

About TxStar Directory Company (www.txstardc.com)
Headquartered in Abilene, Texas, TxStar Directory Company is a locally owned and operated directory publisher, serving 18 counties surrounding Abilene and Lubbock, Texas. TxStar directories provide local information and attractions at the ease of their fingertips. Our affordable advertising options benefit our advertisers and the immediate needs of consumers with easy-to-find local information and attractions.

About App Express (http://huzzahmedia.com/mobile-apps/)

App Express was founded in 2011 by a team of tech-savvy small-business experts to bring the power of mobile apps to small and medium-sized businesses. The company’s affordable, do-it-yourself mobile app building solution quickly and easily creates professional, sophisticated apps that solve the hard problems SMBs encounter, such as payments, scheduling, couponing/deals and messaging. Mobile apps from App Express enable SMBs to open a direct channel of communication with customers to build loyalty, increase efficiency and grow their businesses. The start-up is backed by $3 million in funding from Veronis Suhler Stevenson through VSS portfolio company User Friendly Media. Visit App Express on Facebook at https://www.facebook.com/theappexpress and on Twitter at https://twitter.com/#!/TheAppExpress.

Media Contact:
Eileen Pacheco
(508) 888-7478