– The Company Continues to Grow its Subscription-Based Clients and Recurring Revenue –

Toronto, Ont. – April 15, 2015 – UpSnap Inc. (CSE: UP) (“UpSnap” or the “Company”), a leading provider of mobile advertising solutions, today announced its fourth quarter (Q4) financial results for the three and twelve-month periods ended December 31, 2014.

“As a result of the new leadership direction at UpSnap, we have achieved three consecutive quarters of growth in our revenue and number of subscribers,” said Bruce Howard. “We continue to aggressively sell our mobile advertising services directly and through partnerships that we have established with over 20 resellers across the country. This strategy has proven to be highly effective, as we have already seen our subscriber base grow to over one thousand in less than one year. This growth has led to an increase in our overall revenues, but more importantly the recurring portion, which now makes up almost 20% of our revenue. We strongly believe that we have tapped into an underserved market by catering to small and medium size businesses that often do not get exposure to online and mobile advertising. As a result, our focus for 2015 is to continue expanding into this market, while continuing to leverage our growing reseller networks.”