The digital advertising landscape is in constant motion. New ad formats and advertising strategies appear regularly, and it’s not always easy to understand their efficacy when considering the different steps along the value chain from data management to technology services to delivery and reporting. We’ll dive into examples and case studies around various digital ad formats and how media companies can and are using data and technology along the delivery chain for successful advertising campaigns. remain unclaimed on Google My Business? This just confirms that business owners are unaware of the impact that this particular listing can have on their business. You’ll learn:

Faith Murphy, Head of SMB Sales
Verizon Media