You will learn how to host a digital directory to garner new advertisers, retain current customers and increase your bottom line. An interactive panel of successful publishers will share ways to start, grow and profit in your digital business. Topics will range from the key components and content necessary to generate usership, to the kinds of advertising that can be monetized in the directories and the key data points regarding usage needed to meet ROI.
Bernadette Coleman, CEO, Advice Local Directories
Scott Feder, President & Managing Partner, MakeItLocal.com
Christina Parsons, CEO, DAS Group
Kari Simpson, President/Owner, Digital Marketing, Inc. (DMI)
Moderator: Chris Heilbock, RVP National Sales, hibu