Take the Wolley Segap Challenge!

Let’s take a trip down memory lane. Do you remember Wolley Segap? If you guessed that it is Yellow Pages spelled backwards, you are correct! Wolley Segap was the name of a character used in a Yellow Pages ad years ago. At the ADP 2017 Annual Convention, President and CEO Cindi Aldrich challenged the attendees to send in photos or videos showcasing the escapades of Wolley Segap (a.k.a. Yellow Pages directories), and how near and far Wolley Segap travels.

Wolley Segap loves having its picture taken at holiday festivities like a visit to Santa, shopping for Hanukkah presents, seeing relatives and friends, eating at great restaurants, playing outside with Frosty and enjoying stores at the mall. There’s no better time than the holidays when everyone is full of joy and frivolity to take a fun-filled picture or video with a Wolley Segap directory cover and your loved ones. Imagine their faces up on the big screen at the Convention!

Members have creative license and are encouraged to use their imaginations. You can use the entire directory or just the cover depending on your picture or video. Please send your photos or videos in .mov, .pdf, or .jpg format to adp.org by January 26th.

We will be putting some of them up on the ADP website and using them at the 2018 Annual Convention in Salt Lake City. Registration is now open for the Convention and you can click here to get the early bird rate until January 31st.

We look forward to receiving our creative ADP members’ imaginative holiday submissions of family, friends, and festivities!

Here are a couple of examples. Rance Walls of Liberty Press is holding a Woodlands directory at the Utah U.S. Olympic Training Facility and Tom Surnbrock of McGill Directional Media has a Santa Barbara book at a John F. Kennedy statue in Texas.

wolley segap challenge
valley yellow pages
wolley segap challenge
wolley segap

Upload your Wolley Segap Escapades today!

Our creative entries!

We are giving members a creative license that is only limited by their imaginations. You only need to use the directory cover, so you don’t have to take the entire book with you on your Wolley Segap adventures.

Swiftel wolley segap

Wolley Segap ventured all the way to the heart of the Midwest…to Brookings, South Dakota- home of South Dakota State University Jackrabbits! Maybe you don’t know Jack…but he knows the Swiftel Directory!!

Brooke Barhite,

valley yellow pages

The Bear’s Hump Trail is a short but very steep trail that takes you up to one of the most scenic overlooks in Waterton Lakes National Park in Alberta, Canada. Once you reach the top of The Bear’s Hump, the view of the entire Waterton Valley unfolds below you.

Andrew Palmer,
The Phone Book Company

Downey Publishing at wolley segap

Wolley Segap traveled all the way to the National Baseball Hall of Fame and Museum. One of the country’s most popular destinations and is the best-known sports shrine in the world.

Laura Hill,
Downey Publishing

wolley segap

Please send your videos or photos in .mov, .pdf or .jpg format to info@adp.org by January 31, 2018. We will be putting them up on the ADP website and possibly be using them at the 2018 Annual Convention in Salt Lake City.


Let your imagination flow. Take our Wolley Segap Challenge.