Latest News and Publications

At the Association of Directory Publishers, we keep a track of all the latest news and press releases related to various industries, as well as competitions, conferences and conventions for your reference. Check this page for regular updates and blogs.

Stay Updated with the Latest News

Faces of ADP with Bernadette Coleman

Get a peek into the lives of our members with The Faces of ADP™. Meet Bernadette Coleman, CEO of Advice Local Directories. One-on-One with the CEO of Advice Local and owner of Judy’s Book. Bernadette, you have inspired directory publishers over the last several years...

How to Measure Success of an Online Directory

So now you’ve created an online directory, optimized the directory for search engines and learned how to attract consumers. At this point, the online directory should be up and running. So the next question is: how can you know if the online directory is successful?...

How to Attract Consumers to an Online Directory

Building an online directory is only half the battle. Now that the online directory is built, the next step to get your directory site off the ground is to attract visitors and consumers. There are several ways you can promote an online directory, but they all have...

The Faces of ADP with Kari Simpson

Get a peek into the lives of our members with the Faces of ADP™. Meet Kari Simpson, President at DMI. One-on-One with the Founder of Directory Marketing, Inc. and Digital Marketing, Inc. You are always a friendly, familiar face at the Annual Convention and the...

The Faces of ADP with Chris Heilbock

The Faces of ADP™ is a peek into the lives of some of our awesome members. Meet Chris Heilbock, RVP National Sales at hibu. Where do you see ADP in five years? Prospering and growing, as our members enjoy a bright future. What behavior or personality trait do you most...

How to SEO Optimize an Online Directory

Did you know that 75% of people never scroll past the first page of search results? If a directory website isn’t making the front page of Google’s search results, it’s missing out on a lot of traffic. That’s where search engine optimization (SEO) comes in. Last time...

How to Create an Online Directory

Beginning a new enterprise can be confusing, but if your team needs help with starting an online directory, look no further. This post is the first in a four-part series on creating and optimizing an online directory. First Steps in Creating an Online Directory Last...

Another Study Shows Yellow Pages Beating the Pack in Local Searches

The other day I was talking to my daughter and mentioned looking something up in the yellow pages. She looked at me blankly and said, “You mean, look on Google?” I sighed and said yeah, but it made me think… Our youth in America today probably cannot recall a time...

ADP Welcomes New Partner Member – Clever Dialer

Clever Dialer provides an ecosystem around phone calls. Our SDK for Android is especially developed for directories with the purpose to make directory apps more engaging. The Clever Dialer SDK • engages the user automatically and immediately • naturally extends the...

ADP Welcomes New Publisher Member – User Friendly Media

Operating since 1999, User Friendly Media boasts a portfolio of print, digital and mobile marketing solutions for small business. The company’s product suite includes 36 print directories, User Friendly Apps, a mobile app builder, User Friendly Mobile ads, a platform...

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