Latest News and Publications

At the Association of Directory Publishers, we keep a track of all the latest news and press releases related to various industries, as well as competitions, conferences and conventions for your reference. Check this page for regular updates and blogs.

Stay Updated with the Latest News

How to Optimize a Business Listing for Online Directories

How to Optimize a Business Listing for Online Directories

Last time we were here, we discussed how to improve your online directory. Today we want to cover how to optimize a business listing for your advertisers. Essential Guide to Optimizing a Business Listing for Online Directories As directory publishers, the success of...

5 Ways to Improve Your Online Directory

5 Ways to Improve Your Online Directory

Online directories are a thriving business model, yet many publishers are not taking advantage of the opportunities. Poor promotion, spam, plus the lack of clean data for a directory are just some of the problems facing directories, large and small. Do you want to get...

How SmartAds Helps Your Advertisers Get More Business

How SmartAds Helps Your Advertisers Get More Business

The last time we were here, we talked about how SmartAds™ helps you sell larger print ads. Today, we're going to cover how SmartAds, in conjunction with being a Trusted Local Business™, will help your local advertisers be more visible online. Optimizing Listings With...

How to Sell Larger Ads for Your Directory With SmartAds

How to Sell Larger Ads for Your Directory With SmartAds

For directory publishers, selling advertising is one of the biggest challenges in the industry. Well, for ADP members, this task is set to get a whole lot easier thanks to SmartAds™. The new tool powered by ADP is a solution to the problem of selling larger ads, and...

Introducing SmartAds™ – Powered by the ADP

Introducing SmartAds™ – Powered by the ADP

Atlanta, GA — May 12, 2022 — The Association of Directory Publishers (ADP), the trade association that provides print and online directory publishers with thought-leadership, research, and industry best practices, announced the release of SmartAds™ during its Annual...

What to Expect at the 2022 ADP Annual Convention

What to Expect at the 2022 ADP Annual Convention

May 3–5, 2022 will see print and online directory publishers assemble in Orlando, FL for the 2022 ADP Annual Convention. Taking place at Tru by Hilton® Orlando Convention Center, leading directory publishers and local search professionals will meet once again to share...

What Are the Benefits of Submitting to Industry Awards?

What Are the Benefits of Submitting to Industry Awards?

  Many believe that industry awards are limited to only the biggest companies in a given field, but that’s a common misconception. In fact, many awards like the ADP Directory Excellence Awards are designed to reward the best and most innovative businesses in an...

What Are the Benefits of Attending Industry Conferences?

What Are the Benefits of Attending Industry Conferences?

In almost all industries, conferences have become an annual occurrence where business owners and experts come together to discuss important matters. With the 2022 ADP Annual Convention on the horizon, publishing professionals will be gearing up for this must-attend...

Why Join a Directory Publisher Industry Association?

Why Join a Directory Publisher Industry Association?

A consistent challenge for print and online directories is reaching businesses to advertise on their platform. This struggle is one of the reasons so many advertisers choose to join the ADP. Understandably, if you have yet to join a directory publisher industry...

Attracting More Advertisers to Your Directory in 2022

Attracting More Advertisers to Your Directory in 2022

As we head toward the new year, many small businesses will be deciding how best to spend their advertising dollars. If you are an ADP Trusted Local Publisher™, you will understand the value of standing out from the crowd and over-delivering to secure this advertising...

8-Point Checklist for Creating an Online Directory

8-Point Checklist for Creating an Online Directory

Online directories have been a useful way for consumers and businesses to connect since the early days of the internet. Even after all these years, there is still demand for optimized online directories across any number of locations and niches. If you want to develop...

How to Get More Business With a Trusted Local Partner Seal

How to Get More Business With a Trusted Local Partner Seal

The reputation of a business is an extremely valuable commodity. If customers believe an organization is trustworthy and will do what they promise, that builds the foundation for a successful company. Trusted Local Partners can effectively show directory owners and...

Help Businesses Get Found Online Beyond Your Local Directory

Help Businesses Get Found Online Beyond Your Local Directory

Print directory owners know better than most the importance of accurate and up-to-date business information. At the ADP, our Trusted Local Business™ Seal is one way a business can quickly show trust and precision in their data. However, online listings vary from print...

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