Latest News and Publications

The ADP Trusted Local Partner™ Certification Program helps businesses demonstrate credibility and integrity to publishers and other customers. While many companies are committed to best business practices and superior service, explaining this to potential partners is...

Print and online publishers looking for innovative ways to serve advertisers are opting for the SmartSolutions™ sales tool. But alongside the pioneering approach to selling and optimizing advertisements, SmartSolutions resellers can also access a high-quality website....

The SmartSolutions™ sales tool allows print and online publishers to reach more advertisers and sell more ad space. Through a combination of innovative tools and certification programs, resellers can deliver incredible value to advertisers and their customers. For...

For both print and digital publishers, innovation is a factor that helps determine long-term success. The SmartSolutions™ sales tool is the latest example of an innovative approach that delivers for publishers and the advertisers they serve. But if you are new to the...

As the home of online and print directory publishers, the ADP is always looking for ways to innovate and adapt to industry changes. And with the launch of our new SmartSolutions™ product, we’re taking advertising sales to the next level. Our comprehensive suite of...

From May 2–4, 2023, print and online directory publishers will meet in Scottsdale, AZ for the ADP’s annual conference. Now rebranded as the 2023 ADP SmartConference, the yearly event will feature the dynamic industry knowledge, cutting-edge strategies and networking...

Established directory publishers are keenly aware of the need for evolution in the industry. With the demands of advertisers, visitors and search engines always subject to change, complacency is just not an option. With that in mind, planning ahead is a surefire way...

Last time we were here, we discussed how to improve your online directory. Today we want to cover how to optimize a business listing for your advertisers. Essential Guide to Optimizing a Business Listing for Online Directories As directory publishers, the success of...

Online directories are a thriving business model, yet many publishers are not taking advantage of the opportunities. Poor promotion, spam, plus the lack of clean data for a directory are just some of the problems facing directories, large and small. Do you want to get...

The last time we were here, we talked about how SmartAds™ helps you sell larger print ads. Today, we're going to cover how SmartAds, in conjunction with being a Trusted Local Business™, will help your local advertisers be more visible online. Optimizing Listings With...

May 3–5, 2022 will see print and online directory publishers assemble in Orlando, FL for the 2022 ADP Annual Convention. Taking place at Tru by Hilton® Orlando Convention Center, leading directory publishers and local search professionals will meet once again to share...

  Many believe that industry awards are limited to only the biggest companies in a given field, but that’s a common misconception. In fact, many awards like the ADP Directory Excellence Awards are designed to reward the best and most innovative businesses in an...