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Latest News and Publications
At the Association of Directory Publishers, we keep a track of all the latest news and press releases related to various industries, as well as competitions, conferences and conventions for your reference. Check this page for regular updates and blogs.
Stay Updated with the Latest News
7 Goals Directory Publishers Need to Set for Success in 2023
Established directory publishers are keenly aware of the need for evolution in the industry. With the demands of advertisers, visitors and search engines always subject to change, complacency is just not an option. With that in mind, planning ahead is a surefire way...
How to Optimize a Business Listing for Online Directories
Last time we were here, we discussed how to improve your online directory. Today we want to cover how to optimize a business listing for your advertisers. Essential Guide to Optimizing a Business Listing for Online Directories As directory publishers, the success of...
5 Ways to Improve Your Online Directory
Online directories are a thriving business model, yet many publishers are not taking advantage of the opportunities. Poor promotion, spam, plus the lack of clean data for a directory are just some of the problems facing directories, large and small. Do you want to get...
How SmartAds Helps Your Advertisers Get More Business
The last time we were here, we talked about how SmartAds™ helps you sell larger print ads. Today, we're going to cover how SmartAds, in conjunction with being a Trusted Local Business™, will help your local advertisers be more visible online. Optimizing Listings With...
How to Sell Larger Ads for Your Directory With SmartAds
For directory publishers, selling advertising is one of the biggest challenges in the industry. Well, for ADP members, this task is set to get a whole lot easier thanks to SmartAds™. The new tool powered by ADP is a solution to the problem of selling larger ads, and...
The ADP 2022 Convention Was Smart and Featured SmartAds – Here’s the Highlights
Wondering what transpired at ADP’s 2022 Annual Convention? Keep reading to find out. This year’s annual convention was held in Orlando near numerous entertainment attractions. And although Mickey or Minnie didn’t attend, we had a great group of members that learned...
Introducing SmartAds™ – Powered by the ADP
Atlanta, GA — May 12, 2022 — The Association of Directory Publishers (ADP), the trade association that provides print and online directory publishers with thought-leadership, research, and industry best practices, announced the release of SmartAds™ during its Annual...
What to Expect at the 2022 ADP Annual Convention
May 3–5, 2022 will see print and online directory publishers assemble in Orlando, FL for the 2022 ADP Annual Convention. Taking place at Tru by Hilton® Orlando Convention Center, leading directory publishers and local search professionals will meet once again to share...
What Are the Benefits of Submitting to Industry Awards?
Many believe that industry awards are limited to only the biggest companies in a given field, but that’s a common misconception. In fact, many awards like the ADP Directory Excellence Awards are designed to reward the best and most innovative businesses in an...
What Are the Benefits of Attending Industry Conferences?
In almost all industries, conferences have become an annual occurrence where business owners and experts come together to discuss important matters. With the 2022 ADP Annual Convention on the horizon, publishing professionals will be gearing up for this must-attend...
Why Join a Directory Publisher Industry Association?
A consistent challenge for print and online directories is reaching businesses to advertise on their platform. This struggle is one of the reasons so many advertisers choose to join the ADP. Understandably, if you have yet to join a directory publisher industry...
Attracting More Advertisers to Your Directory in 2022
As we head toward the new year, many small businesses will be deciding how best to spend their advertising dollars. If you are an ADP Trusted Local Publisher™, you will understand the value of standing out from the crowd and over-delivering to secure this advertising...
8-Point Checklist for Creating an Online Directory
Online directories have been a useful way for consumers and businesses to connect since the early days of the internet. Even after all these years, there is still demand for optimized online directories across any number of locations and niches. If you want to develop...
How to Get More Business With a Trusted Local Partner Seal
The reputation of a business is an extremely valuable commodity. If customers believe an organization is trustworthy and will do what they promise, that builds the foundation for a successful company. Trusted Local Partners can effectively show directory owners and...
The 2021 ADP Annual Convention Was Action Packed – Here’s the Highlight Reel
Featuring great barbecue and a rockin’ good time, the ADP 2021 Annual Convention hosted members who gathered to discuss the latest trends and issues facing the directory publishing industry. Right alongside the great Mississippi in Memphis, Tennessee was the place to...
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