POWER OF YELLOW™ Phase 2 OVERVIEW                                          

The Power of Yellow TM is a multi-phase initiative by ADP to increase the knowledge of advertisers, consumers and the business media regarding the research-based facts about the value of Yellow Pages and to dispel the misperceptions surrounding the industry.

The Power of YellowTM  initiative is provided free to ADP members. Below are the components of the Power of Yellow TM Media and Marketing Plan that will equip all participants with the materials that support this endeavor.

The Power of Yellow TM creative elements include:

  • Phased Media Releases
  • Newspaper Op-Ed Articles
  • Magazine Feature Articles
  • Media Placement Plan
  • Placement Guidelines and Schedules
  • Our Association Spokesperson
  • Your Local spokesperson
  • Offensive Talking Points
  • Defensive talking Points

Designated Association Spokespersons                                

The Association’s designated Power of Yellow™ spokespersons are:

John Bills
Brian Smith
Cindi Aldrich
Cochairman, Power of Yellow Committee
Cochairman, Power of Yellow Committee
President and CEO
Division Sales Manager, ATD-Austin
VP of Sales, Lakeview Publishing
Association of Directory Publishers
Phone:  512.288.6215
Phone:  706.344.3000
Phone:  800.267.9002

Contact John, Brian or Cindi for whatever assistance or support you may need in relation to the Power of Yellow™.



POWER OF YELLOW™ Media and Marketing Plan Quick Links

                      * Power of Yellow documents available to ADP Members Only