Power of Yellow™ Facts

Power of Yellow™ Facts


"85% of Yellow Pages users make a purchase."   -Dr. Dennis Fromholzer


"Buyers used the print Yellow Pages 7.4 billion times last year."   -David Goddard


"Trees are cut to make lumber, not directory paper."   -Paul Gordon


"Consumers with the most to spend, use the Yellow Pages the most."   -David Goddard


"76% of adult Americans used the Yellow Pages last year."  -Steve Sitton


"To advertisers, one call is worth 25 times more than a click."  -Dr. Dennis Fromholzer


"Calls to the Yellow Pages were up 18% last year."   -David Goddard


"Yellow Pages are delivered once a year and are 100% recyclable."   -Paul Gordon


"$6 out of every $10 spent at local businesses comes from a Yellow Pages search."   -Steve Sitton