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ADP Teams with Borrell for Digital Benchmarking Survey
How much do directory publishers make in online sales?  What are they selling?   And what's a realistic potential for publishers? 
 
Yellow Pages

 Yellow Pages Directories Are Not Going the Way of the Dinosaurs!  Contrary to popular belief, Yellow Pages advertising continues to be an advertising powerhouse and advertisers' best return on investment. Calls to businesses from print ads in independent Yellow Pages directories increased 28%

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Phone Book Beats Mobile Phone in 'Search Off'

 

 

Feature

 Yellow Pages Directories Are Not Going the Way of the Dinosaurs!  Contrary to popular belief, Yellow Pages advertising continues to be an advertising powerhouse and advertisers' best return on investment. Calls to businesses from print ads in independent Yellow Pages...
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